🏦 Financial Services 3 min read
Digital Transformation Accelerates Growth for NZ Mortgage Broker
NZ Mortgages transformed manual mortgage operations into an automated Zoho CRM system — achieving 60% renewal revenue and 90%+ refix rate.
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🌾 Agriculture · 2 min read
Fodderlink Streamlines CRM Operations with Innovate Now
Fodderlink transformed their poorly configured Zoho CRM from a clunky, unsupported system into a streamlined platform with mobile field inspection integration and automated processes for their agribusiness operations across Australia.
The Problem
Fodderlink, an Australian agribusiness supplying roughage to corporate and small-scale farms, was managing complex year-round supply agreements across the country. Their Zoho CRM — customised by a previous partner — was clunky and unsupported. The internal team lacked the technical skills to troubleshoot or improve the system, and its inefficiencies were slowing down critical processes, including how quickly field inspection data could be fed back into the system and then to the sales team.
"We're not IT people. We needed someone we could trust to help us improve how we get product to market."
The system had been custom-built but not optimally. Fodderlink's original CRM partner was unresponsive, leaving the business with a poorly configured platform and little confidence in its performance.
"It was too heavy and not streamlined. It was slowing us down. Every improvement took too long, and we didn't have anyone reliable to help us work through the issues."
The Solution
After being referred by another consultant, Fodderlink engaged Innovate Now. The team quickly became their go-to CRM partner, offering fast response times and a collaborative approach. They focused on streamlining processes, troubleshooting inherited issues, and automating tasks to reduce admin load.
Mobile Field Integration
Field inspection data captured via mobile app and pushed straight into the CRM for immediate sales team action.
CRM Rescue & Rebuild
Inherited a poorly configured system and transformed it into a streamlined platform the team actually uses.
Ongoing Partnership
Fast response times and continuous development — not a one-off fix.
5+ Applications Built
Multiple custom applications built and supported to extend the CRM's capabilities.
Why Innovate Now
"Yash is fast, thorough, and takes the time to understand our business. He works with us to improve what we have, rather than just patching things."
"If we'd started with Yash, the system would've been better designed from the beginning. But everything they've added has made a huge difference."
Life After Implementation
Fodderlink now has a trusted partner they can rely on. Day-to-day CRM issues are resolved quickly, and ongoing improvements are helping the business run more smoothly.
"We've got a counterparty we can rely on. That makes a real difference. It's been great for business — and we look forward to continuing the relationship."
5+ Applications Built & Supported
AU-wide Operations
Ongoing Partnership
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Your Business Could Be Next.
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